All helmets aren't created equally and when it comes to your brain, it doesn't pay to be cheap. If there is one thing that you should absolutely never pinch pennies on, it is your helmet. There are many helmets out there from brands who haven't done proper testing that lack safety features in order to be the least expensive consumers. There are also affordable options out there that are packed full of safety features that you might not have known existed.

Tires are some of the most critically important parts on your bike that can make or break how your bike feels on the trail. There are so many aspects that go into choosing the correct tire so we decided to drop a quick video giving you some insight on what to look for! Join Mark and Alex as they go over some of our ambassador and employees favorite trail and all-mountain MTB tires!

There are so many different avenues that you can take to purchase a new bike, so what sets us apart from them? Why buy a bike from us?

Here at Jenson USA, we take great pride in making sure that your bike buying experience is confidence inspiring and trouble-free from start to finish. We want to be absolutely sure that we are providing the best possible service we can to each and every one of our customers so that there are no questions when purchasing a new bike from us!

How to replace a bicycle tire is one of the most common questions newer riders may have when it comes to bicycle maintenance. Because installing tires is an incredibly helpful skill that every bicycle owner should learn, we decided to throw a video together demonstrating the process.

At Jenson USA, it's important to us to support those who are helping build the community of riders and sharing their experiences with others.  To that end, we've built an arsenal of Ambassadors that we help to support.

These ambassadors are the pedal-pounding aficionados, building a following of fellow riders across social platforms; they're the lifeblood of our cycling community. Their stories inspire, their passions unites – Their the glue that binds us all.  Meet some of the Ambassador crew.

Have you been thinking about trying a new brand of tires but are unsure of where to begin looking or what you're looking for? Well, Charlie Taylor from Continental Tires stopped by to give us a quick look at their gravity tire lineup and we think that there are some valuable aspects that this brand brings to the table when it comes to mountain bike tires! Join us as we go over the Continental Kryptotal Fr, Kryptotal Re, Argotal, and Xynotal mountain bike tires!

It can be argued that tires may be the most important (and most affordable) upgrades you can put on your bike. This rings true whether you are churning out miles on pavement, grinding gravel backroads, racing your local cyclocross course, or blasting dirt trails on your mountain bike. Getting the most out of your bike by matching quality compounds, impeccable construction, and cutting-edge tire tech is firmly rooted in the ethos of Specialized. Tires were the first product that Specialized offered and continues to be a fundamental focus of research and development for the brand. 

Mountain biking is a diverse sport that ranges from full-out pedal fests to hard-charging gnarly descents. But, most riders find themselves riding somewhere in the middle; a mix of climbs, tech, descents, and fun jumps. As 2018 comes to a close, we compiled a list of MTB tires that fall in this range of riding and excel at what they do. We surveyed our employees and our customer reviews to determine each winner. Read on to find out which tires won and why?  This guide of the best MTB Tires will help you find the right tires to put between you and the dirt.