Featured Brands
Recommended Products
Black Friday
Get free shipping, on most items, with your $50 purchase today! Same day shipping on most orders if placed by 3pm PST.
PLEASE NOTE:
This offer is only available to physical shipping addresses in the 48 continental United States (no PO Boxes), and some exclusions apply.
Oversize Charges
Some large and/or heavy items are subject to additional oversize charges that are separate from standard shipping costs.
Bike Build Process
All bikes are built, tested, tuned, and ready to ride upon shipment. The bike build process typically takes 2-3 days to complete depending on the bike model and the complexity of the build.
Stock Status
Orders for in-stock items placed by 3PM PST usually ship on the same day. Orders that include special-order or backordered items may be subject to shipping delays depending on product availability. Refer to estimated delivery times in cart when selecting shipping options.
Our Gear Advisors are Ready to Help.
$1,499.00 31% off $2,199.00 msrp
Reserve 30 HD 29 I9 Hydra Wheelset The stuff of legends Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and decades of experience to get the most out of carbon fiber—not to mention a lifetime warranty—Reserve makes high-performance wheels you can count on. Modern trail bikes deserve modern wheels that can keep up and hold up and the Reserve 30 HD 29 I9 1/1 Wheelset is just ...
$725.00
Industry Nine 1/1 Trail 29” Wheelset Lightweight capability for every trail The Industry Nine 1/1 Trail 29” Wheelset is designed to handle all types of riding, from fast XC courses to spirited riding on rugged all-mountain trails. This lightweight alloy wheelset features a 27mm internal rim width to support modern MTB tires and is built with classic J-bend steel spokes and standard nipples for simplicity and serviceability. The 1/1 Trail Wheelset features the Industry Nine ...
$1,399.99
Shimano WH-R8170-C50-TL Ultegra Wheelset All-round performance Shimano’s new C50 Ultegra carbon wheelset is designed to deliver Dura Ace level performance at a fraction of the cost. They feature a 50mm depth which is perfect for all around riding and racing where weight savings and aerodynamics both come into play. The full carbon fiber rim construction delivers excellent stiffness and a lightweight design for rapid accelerations and lightning fast sprints. With a shared rim profile with ...
$1,750.00
ENVE FOUNDATION 45 700C WHEELSETANY ROAD, ANY TIMEAerodynamics is important when racing. With deeper rims, you'll be able to cut through the air easier for higher speeds. The ENVE Foundation 45 700c Wheelset is designed for riders with inclinations toward racing and hard solo efforts. The rims feature a drag-taming, and cross-wind defying shape. The wider inner rim width and anti-pinch flat technology complement higher-volume tubeless road tires for riders who want to take these ...
$1,399.99
Shimano WH-R8170-C60-TL Ultegra Wheelset ZOOOOM! Aerodynamics are key when you’re trying to achieve maximum speed. With Shimano’s new Ultegra C60 wheels you’ll have no problem dominating the streets, taking every KOM, and achieving lightspeed. The deep 60mm rip depth is ideal for flatter races and criterium courses where aerodynamic efficiency takes precedence. In fact the rim even shares the same rim profile as the R9200 Dura-Ace wheels, ensuring efficiency will never be brought into ...
$950.00
Industry Nine Hydra Trail S 29” Wheelset Lightweight, rugged, fast The Industry Nine Hydra Trail 29” Wheelset is designed to handle all types of riding, from fast XC race courses to spirited riding on rugged all-mountain trails. This lightweight alloy wheelset features a 27mm internal rim width to support modern MTB tires, and is built with classic straight-pull steel spokes with standard nipples for simplicity and serviceability in an economical package. The Hydra Trail S ...
$1,599.00
Santa Cruz Reserve 28 XC 29" DT Swiss 350 Wheelset Top tier XC Wheelset The Reserve 28 wheels are engineered to be the ultimate cross country wheels designed to handle the rigours of UCI racing. Built around the ultra lightweight 385g Reserve 28 rims, the wheelset keeps rotational weight to an absolute minimum, which translates to lightning fast acceleration. Not only is the all new Reserve 28 rim incredibly light, but the carbon layup has ...
$699.00 50% off $1,400.00 msrp
ENVE AG28 650b CL Wheelset No Compromises Bringing ENVE’s reputation for quality and performance to the masses, the AG28 Wheelset is ENVE’s pricepoint-conscious gravel wheelset, with that high-end feel and performance without that high-end price. The AG28 wheelset is designed for high-volume tires, with a hookless rim design that reduces the risk of pinch flats, while being impact-tested to the same standards as ENVE’s M-series mountain rim. All of this means these are some seriously ...
$1,899.00
$1,899.00
Reserve 25 GR 700c Wheelset Truly fast, responsibly rugged. Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and the decades of experience to get the most out of carbon fiber—not to mention a lifetime warranty—Reserve makes high-performance wheels you can count on. The Reserve 25 GR Wheelset is an advanced, lightweight, and high-performance gravel wheelset that gives modern gravel riders what they need to go further and ...
$1,799.00
Reserve 52|63 DT 350 700c Wheelset True Speed Reserve Wheels have taken the world by storm, by setting a high bar with class-leading engineering and decades of experience to get the most out of carbon fiber—not to mention a lifetime warranty—Reserve makes high-performance wheels you can count on. The Reserve 52|63 Wheelset is the product of years of testing, research, and design to find the most optimal aerodynamic wheelset for real-world riders. The result is ...
$2,199.99
Shimano WH-R9270-C60-TL Dura-Ace Wheelset Top-level performance for top-level riders The Shimano WH-9270 C60 Dura-Ace Wheelset is a top-level wheelset, with optimized lateral rigidity and aerodynamics for time trials, triathlons, criteriums, and flat, high-speed courses. Just like anything else that bears the Dura-Ace name, these wheels are designed for flat-out performance without compromise. The updated C60 wheel features a wind tunnel-tested cross-section that’s designed for increased ...
$2,099.99
Shimano WH-R9270-C36-TL Dura-Ace Wheelset Shocking acceleration, all the time The Dura-Ace lineup has long been Shimano’s way to demonstrate and showcase the cycling world’s most bleeding edge tech. The all-new R9270-C36 Dura-Ace wheelset is evident that Shimano is leading the pack. The C36 wheelset shaves off grams in every possible area, ensuring that the second you slam on your pedals you’ll feel your bike and wheels leep forward, delivering an incredibly lively ride quality. With ...
$1,799.00
Reserve 30 HD 29 I9 1/1 Wheelset The stuff of legends Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and decades of experience to get the most out of carbon fiber—not to mention a lifetime warranty—Reserve makes high-performance wheels you can count on. Modern trail bikes are more capable than ever, and they deserve modern wheels that can keep up with those demands, the Reserve 30 HD ...
$1,599.00
Reserve 30 HD DT 350 29 Wheelset The stuff of legends Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and the decades of experience to get the most out of carbon fiber—not to mention a lifetime warranty—Reserve makes high-performance wheels you can count on. Modern trail bikes are more capable than ever, and they deserve modern wheels that can keep up with those demands, the Reserve 30 ...
$2,350.00
Industry Nine Ultralite 300 29” Wheelset Performance without compromise The Industry Nine Ultralite Wheelset series has set a high bar for lightweight XC and trail performance, and this Ultralite 300 wheel takes that to the next level. Like its predecessor, the UL300 lives for the fastest, most demanding races and trails, with a redesigned carbon fiber rim with a 30mm internal width for an improved tire shape and bead retention. The lightweight alloy 24-spoke construction ...
$1,650.00
We Are One Union 27. 5" Wheelsets Turning carbon haters into believers We Are One Composites created the Union rim with three goals in mind. The Canadian company wanted a rim that was lighter than their original Agent rim, a rim that had a lower radial stiffness than anything they had produced before, and a rim that gained a dramatic increase in impact resistance. The new Union rim is truly impressive and its ready for ...
$1,599.00
Santa Cruz Reserve 22 DT Swiss 350 700c Wheelset A modern day take on box section wheels Santa Cruz’s Reserve 22 rims take cues from the wheel choices of racers who embark on some of the toughest courses, Roubaix, Flanders, E3. For these races, durability and strength can often take precedent over weight or speed, surviving the race is key. With that in mind, Reserve turned to the humble box-section aluminum rim and sought to ...
$2,199.00
Reserve DH Wheels 27 5 i9 Hydra Wheelset Taking the GOAT Medal Reserve wheels are renowned for making some of the strongest, lightest, and most reliable wheels on the market. The Reserve DH wheels are no different. They sport a race-ready and bombproof carbon fiber Reserve 31 DH rim with a 31mm internal rim width. The 31mm internal rim width perfectly supports 2. 4 - 2. 6” downhill tires. Reserve’s integration of a reinforced rim ...
$899.00 64% off $2,550.00 msrp
ENVE M525 I9 Hydra 27. 5" Wheelset Lightweight and Durable The wheels you use on your bike play a significant role in your performance and ride quality. With an upgrade in wheels, you'll be able to roll faster, climb more efficiently, and corner better. The ENVE M525 I9 Hydra 27. 5" Wheelset is light enough to race but strong enough to ride daily. It is built for cross country and all-day marathon riding. The carbon ...
$1,399.00 22% off $1,799.00 msrp
Reserve 30 HD 29 I9 1/1 Wheelset The stuff of legends Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and decades of experience to get the most out of carbon fiber—not to mention a lifetime warranty—Reserve makes high-performance wheels you can count on. Modern trail bikes deserve modern wheels that can keep up and hold up and the Reserve 30 HD 29 I9 1/1 Wheelset is just ...