Featured Brands
Recommended Products
Black Friday
Get free shipping, on most items, with your $50 purchase today! Same day shipping on most orders if placed by 3pm PST.
PLEASE NOTE:
This offer is only available to physical shipping addresses in the 48 continental United States (no PO Boxes), and some exclusions apply.
Oversize Charges
Some large and/or heavy items are subject to additional oversize charges that are separate from standard shipping costs.
Bike Build Process
All bikes are built, tested, tuned, and ready to ride upon shipment. The bike build process typically takes 2-3 days to complete depending on the bike model and the complexity of the build.
Stock Status
Orders for in-stock items placed by 3PM PST usually ship on the same day. Orders that include special-order or backordered items may be subject to shipping delays depending on product availability. Refer to estimated delivery times in cart when selecting shipping options.
Our Gear Advisors are Ready to Help.
$475.00
Industry Nine 27. 5" Enduro-S 101 Wheels A ready for anything wheelset that’ll leave money for the after-ride round of drinks. The Industry Nine Enduro-S wheelset sets the standard for quality wheels at a reasonable price. Creating a balance between weight, strength, reliability, and price, these wheels will keep your bike rollin’ day after day. The 101 hubset features 4 degrees or engagement allowing for exceptional power transfer and responsiveness. The wheelset features Sapim Race ...
$460.00
Industry Nine 29" Enduro-S 101 Wheels A ready for anything wheelset that’ll leave money for the after-ride round of drinks. The Industry Nine Enduro-S wheelset sets the standard for quality wheels at a reasonable price. Creating a balance between weight, strength, reliability, and price, these wheels will keep your bike rollin’ day after day. The 101 hubset features 4 degrees or engagement allowing for exceptional power transfer and responsiveness. The wheelset features Sapim Race butted ...
$620.00
Industry Nine Enduro-S Hydra 29" Wheel Get the boutique experience and quality performance that Industry Nine is known for in a wheelset that will leave money in your wallet for a round of brews after the ride. The Enduro S wheelset is a ready for anything wheelset that is heavy on performance, and will elevate the experience of any rider. The Enduro-S wheels feature an all-new rim profile that makes the most out of the ...
$835.00
Industry Nine Hydra EN300 29” Wheelset Ride hard, take chances For hard-charging, aggressive riders on challenging terrain, there’s no substitute for expertly-designed wheels that can handle the abuse. The Industry Nine Hydra Enduro 300 29” Wheelset is made for riders who ride hard and take chances, and who need wheels that can keep up. These durable, 32-spoke wheels feature a tough alloy rim with a hollow bead wall to reduce the chance of pinch flats ...
$835.00
Industry Nine Hydra EN300 27. 5” Wheelset Ride hard, take chances For hard-charging, aggressive riders on challenging terrain, there’s no substitute for expertly-designed wheels that can handle the abuse. The Industry Nine Hydra Enduro 300 29” Wheelset is made for riders who ride hard and take chances, and who need wheels that can keep up. These durable, 32-spoke wheels feature a tough alloy rim with a hollow bead wall to reduce the chance of pinch ...
$470.00
Industry Nine Trail-S 1/1 29" Wheel Quality At a Reasonable Price The Industry Nine Trail-S wheels set the standard for quality wheels at a reasonable price. Creating a balance between weight, strength, reliability, and value, these wheels will keep your bike rollin’ day after day. The Industry Nine 1/1 hubs feature 4 degrees of engagement allowing for exceptional power transfer and responsiveness. The wheelset features Sapim Race butted spokes and Secure Lock DS nipples to ...
$463.25 15% off $545.00 msrp
INDUSTRY NINE GRCX TRA 700C WHEELFOR DROP BAR RIDING ON VARIED SURFACESIf you're out riding in the dirt, you're going to want a durable set of wheels underneath you so you can ride with confidence. The type of wheels you use has a significant impact on your performance and ride quality. The Industry Nine GRCX TRA 700c Wheel is designed for drop-bar riding on varied surfaces. The premium alloy rim has a 24. 5mm inner ...
$544.50 47% off $1,030.00 msrp
INDUSTRY NINE ENDURO 315C 27. 5" WHEELFOR AGGRESSIVE ALL-MOUNTAINThe wheels you use on your bike will have a significant impact on your performance. Nicer wheels will climb better, corner better, and perform better over rougher terrain. The Industry Nine Enduro 315C 27. 5" Wheel has a carbon fiber rim that is lightweight and highly durable. The rims are tubeless-ready for a smoother ride, better traction, and fewer flats. Hydra hubs are laced to the rims ...
$900.00
Roval Traverse HD 1/1 27. 5” Wheel Tougher than nails The Roval Traverse HD 1/1 Wheels are rugged, high-performance wheels for everything from rough singletrack to hot laps at the bike park, letting you rail those corners with confidence. The Traverse HD Wheels feature a tough-as-nails carbon rim with a wide bead hook for increased impact resistance with a 30mm internal rim width to create an ideal tire profile when running 2. 3-2. 6” wide ...