Featured Brands
Recommended Products
Black Friday BF20
Get free shipping, on most items, with your $50 purchase today! Same day shipping on most orders if placed by 3pm PST.
PLEASE NOTE:
This offer is only available to physical shipping addresses in the 48 continental United States (no PO Boxes), and some exclusions apply.
Oversize Charges
Some large and/or heavy items are subject to additional oversize charges that are separate from standard shipping costs.
Bike Build Process
All bikes are built, tested, tuned, and ready to ride upon shipment. The bike build process typically takes 2-3 days to complete depending on the bike model and the complexity of the build.
Stock Status
Orders for in-stock items placed by 3PM PST usually ship on the same day. Orders that include special-order or backordered items may be subject to shipping delays depending on product availability. Refer to estimated delivery times in cart when selecting shipping options.
Our Gear Advisors are Ready to Help.
$174.99
SHIMANO WH-RS100 RIM BRAKE 700C WHEELSETDURABILITY MEETS AFFORDABILITYA durable set of wheels doesn't always have to break the bank. You can easily get a set of wheels that will roll for thousands of miles for less. The Shimano WH-RS100 Rim Brake 700c Wheelset is built to withstand the harshest conditions. With reliable wide-flange hubs, you'll be able to ride, train, and commute with confidence. Features Aluminum rims are lightweight and durable Wide-flange hubs for enhanced ...
$429.99
Shimano XT WH-M8120 29" Wheelset The new generation of XTThe new Shimano XT WH-M8120 wheelset provides you with reliable high speed cornering and faster acceleration which amplifies riding excitement. As a best of both worlds, the XT wheels are a simple setup that gives you reliable trail performance. The XT rim's shape combined with the hubs' wide flange profile allows for a wheel with zero dish, and even spoke tension on both the drive and ...
$869.98 17% off $1,049.99 msrp
Shimano WH-RS710-C46-TL 700C Wheelset The all-rounder The new RS170 C46 wheels are Shimano’s new 105-level carbon all-rounder wheels. With a 46mm depth rim the C46’s strike a balance between climbing prowess and acceleration with aerodynamics. The full carbon fiber rim shares a similar profile to the higher tier C50 Ultegra and Dura-Ace rims and utilizes D2 technology to make the rim more laterally stiff and vertically compliant. You’ll find the 21mm internal rim width pairs ...
$808.20 23% off $1,049.99 msrp
WH-RS710-C32-TL 700C Wheelset Climbers rejoice Take to the alps with Shimano’s new 105 level carbon wheels. The RS170 C32 wheels feature a 32mm deep carbon rim that shares a similar design to the higher tier C36 Ultegra and Dura-Ace wheels. They’re balanced to deliver excellent performance at a lower price point. They have an emphasis on acceleration and climbing with their lower weight and shallower rim profile. Shimano D2 rim technology has allowed Shimano to ...
$2,199.99
Shimano WH-R9270-C60-TL Dura-Ace Wheelset Top-level performance for top-level riders The Shimano WH-9270 C60 Dura-Ace Wheelset is a top-level wheelset, with optimized lateral rigidity and aerodynamics for time trials, triathlons, criteriums, and flat, high-speed courses. Just like anything else that bears the Dura-Ace name, these wheels are designed for flat-out performance without compromise. The updated C60 wheel features a wind tunnel-tested cross-section that’s designed for increased ...
$2,099.99
Shimano WH-R9270-C36-TL Dura-Ace Wheelset Shocking acceleration, all the time The Dura-Ace lineup has long been Shimano’s way to demonstrate and showcase the cycling world’s most bleeding edge tech. The all-new R9270-C36 Dura-Ace wheelset is evident that Shimano is leading the pack. The C36 wheelset shaves off grams in every possible area, ensuring that the second you slam on your pedals you’ll feel your bike and wheels leep forward, delivering an incredibly lively ride quality. With ...
$289.99
Shimano WH-MT601-B-29 Wheelset Great wheels at a great price Shimano’s MT601 wheelset is a complete wheelset that’s built to tackle your everyday trails. With a 28. 8mm internal rim width, you’ll find that the rims are ideal for modern trail tires. Tubeless compatibility paired with the wide internal rim lets you run your tires at lower pressures with increased cornering confidence and traction. Durability is key for any wheelset, so Shimano’s choice to go with ...
$1,399.99
Shimano WH-RX870-700C GRX Wheelset Built for gravel Shimano's all-new RX870 GRX wheelset perfectly compliments any gravel setup and allows riders to go further faster. A wide internal rim width of 25mm perfectly supports modern gravel tire widths ranging from 32-50mm. The rim features a full carbon fiber design with a 32mm depth which perfectly balances stiffness, weight, and aerodynamics for a truly gravel-optimized riding experience. Classic and lightweight Shimano GRX hubs keep things ...
$1,399.99
Shimano WH-R8170-C60-TL Ultegra Wheelset ZOOOOM! Aerodynamics are key when you’re trying to achieve maximum speed. With Shimano’s new Ultegra C60 wheels you’ll have no problem dominating the streets, taking every KOM, and achieving lightspeed. The deep 60mm rip depth is ideal for flatter races and criterium courses where aerodynamic efficiency takes precedence. In fact the rim even shares the same rim profile as the R9200 Dura-Ace wheels, ensuring efficiency will never be brought into ...
$1,399.99
Shimano WH-R8170-C36-TL Ultegra Wheelset Ready for the alps When climbing performance is your goal when selecting a wheelset then look no further. Shimano’s new C36 Ultegra wheelset is designed to give you a massive boost when it’s time to fly uphill. The lightweight full carbon rims keep weight as low as possible resulting in lively and snappy acceleration. The rims are no slow slouch when it comes to stiffness either, ensuring every watt you put ...
$1,399.99
Shimano WH-R8170-C50-TL Ultegra Wheelset All-round performance Shimano’s new C50 Ultegra carbon wheelset is designed to deliver Dura Ace level performance at a fraction of the cost. They feature a 50mm depth which is perfect for all around riding and racing where weight savings and aerodynamics both come into play. The full carbon fiber rim construction delivers excellent stiffness and a lightweight design for rapid accelerations and lightning fast sprints. With a shared rim profile with ...
$2,099.99
Shimano WH-R9270-C50-TL Dura-Ace Wheelset The top tier all-rounder With the new 12-speed Dura-Ace groupset comes an all new lineup of Dura-Ace level wheels in the form of the R9270 lineup. In the middle of the lineup you’ll find the C50’s. The C50’s are Shimano’s top of the line all-rounder wheelset designed to balance weight and aerodynamics. It’s both lighter than the previous generation C40 as well as nearly aerodynamic as the previous C60. The full ...
$374.99 21% off $474.99 msrp
Shimano WH-RS500 Road Wheelset The Shimano WH-RS500 is a lightweight and durable road wheelset that's ready for the adventure that lies ahead. With a tubeless ready design, you'll be able to ride over anything without much worry for flats. You'll end up spending less time spent on the side of the road fixing them and more time spent riding. Thanks to the stiffness and the low profile the acceleration is quick and efficient, allowing you ...
$429.99
Shimano XT WH-M8120 27. 5" Wheelset The new generation of XTThe new Shimano XT WH-M8120 wheelset provides you with reliable high speed cornering and faster acceleration which amplifies riding excitement. As a best of both worlds, the XT wheels are a simple setup that gives you reliable trail performance. The XT rim's shape combined with the hubs' wide flange profile allows for a wheel with zero dish, and even spoke tension on both the drive ...
$1,549.99
Shimano GRX WH-RX880-700c Wheelset Carbon Wheels That Are Great For Gravel The wheels you use on your bike play a significant role in your performance and ride quality. With a carbon wheelset on your bike, you'll climb and accelerate much faster. The Shimano GRX WH-RX880-700c Wheels are 64 grams lighter per pair than their predecessors and feature the same shallow 32mm rim height for faster acceleration and quicker climbing. The low profile also ensures better ...
LIMITED TIME BRAND SALES
SAVE 20% OFF ONE FULL PRICED ITEM
SHOP THE GIFT GUIDE
SHOP NOW
SHOP NOW
SHOP NOW
SHOP NOW