YETI has been designing innovative outdoor gear since 2006 that's "Built for the Wild". Originally, the founders, Roy and Ryan, were frustrated that their coolers weren't built for long fishing trips or withstanding the Texas sun. The coolers that were born after are made for a lifetime of adventures and keep your drinks, fresh food, and the catch of the day chilled. Since then, they've expanded into other equipment that "never cuts corners" so you can experience all the elements of nature without worrying about your gear. Spend more time outside with their coolers, bags, accessories, drinkware, and more.